A Rollercoaster Mission to Transform The Health of A Nation with Adam Stevens

Born in 79, heart surgery in 81, I’ve been in and out of hospital all my life with routine appointments.

I did well at school, so I decided to go to uni but got bored of formal education so I decided to head over to the USA and had a right hoot, as well as tonnes of jobs including some at failed companies.

I went from employed to self-employed and back for years just to survive.

Then I hit 30 and moved to France to served men cocktails and women pints.

Following that, I returned to UK and discovered the pieces to the puzzle all fell into place which lead me to start Intelligent Eating.

Intelligent Eating was first for myself and then for others as it developed. I’ve been on a rollercoaster mission to transform the health of a nation, followed by the western world and then our species.

You know what? I’m succeeding so far!




Adam’s Key Points

  1. You have to be able to adapt.
  2. Don’t wait! I wish I’d done it sooner.
  3. If you can’t sell it, it’s going nowhere.


It’s a massive change, it’s a change in everything, not just income but your routine, your way of life, the way you speak to people and the way you dress. It’s completely life changing.


Top quotes

  • “Sometimes I’m so passionate about what I do, I overcook it to, I may get to the point of almost offending people”.
  • “A realised a lot of people weren’t dying from fires anymore.”
  • “We’ve learned our lessons over the years, no I want to talk about is preventing those problems.”
  • “I’ve actually got a huge amount of knowledge here and I think I can make a difference to the general population.”
  • “It was a risk, there are no two ways about it.”
  • “If I don’t do anything about this now, maybe I never will.”
  • “It was wonderful that I never put together some amazing business plan because that would have been a waste of time.”
  • “I can only say this now I’m 5 to 6 years in that I’m starting to work with the people that I really wanted to work with.
  • “With what I’ve got, it’s evolved so quickly, in ways I could never have imagined that a business plan may have been a hindrance more than a help.”
  • “You have to learn to adapt.”
  • “Whatever you’re going to do, you have to be able to sell it.”
  • “If you can’t sell it, it’s going nowhere.”



  • 0:27 – Why overzealous
  • 0:52 – Where it all started
  • 1:39 – Maybe I’m doing the wrong thing
  • 2:45 – Heart diagnosis
  • 3:22 – How did the cut come about?
  • 4:10 – Obstacles to overcome
  • 6:09 – The hurdles to jump over
  • 7:27 – The initial stages
  • 8:08 – The low hanging fruit
  • 8:49 – Has it been worth it?
  • 9:45 – If I were to look back
  • 10:38 – Get down the basics
  • 12:57 – In the arena of a start up
  • 13:45 – The big takeaway
  • 14:30 – I should have done it sooner
  • 14:40 – Understanding
  • 15:37 – Guest links