Being Broad Just isn’t Good Enough With Matt Turner

Matthew Turner is an author & storyteller who works with entrepreneurs, founders & creative thinkers to build thriving businesses that light a fire within them.

After interviewing 163 authority figures, Matthew’s unearthed how successful people overcome failure and adversity, not only ensuring they don’t ruin their livelihood but craft their greatest idea yet.

Through his research & findings, he’s ready to share what separates successful business people apart from everyone else, and how you can implement a successful mindset that lets you build a happy, free & successful work/life balance — let alone profit & all the other goodness that comes with success & infamy.
Matt’s Key Points


  1. One of the biggest mistakes is being too general.
  2. Make sure you start ready.
  3. Know what you want to do and who you’re going to do it for.
  4. You need to have a plan to get through the wondering through the wilderness stage.
  5. Figure out what success means to you.

Guest Links



Top Quotes


  • I got a masters and worked in marketing, I always liked marketing.
  • I was never a great employee.
  • Not a good yes man.
  • It’s about 5 years since I left my job and I didn’t really know what I wanted to do.
  • I wanted to focus more on my writing.
  • I was scared of making mistakes, I was scared of making any real steps.
  • I wanted to speak to people about how they changed their biggest mistake in their success.
  • People were very open and were like “which mistake”.
  • I can assure you ten fold, that the person you most admire has made huge mistakes.
  • A mistake is only a mistake if it happens and you learn from it.
  • We play up these narratives in our mind and over analyse and make it into a huge deal.
  • The detail is often the difference between something good and something great.
  • I wish I’d given it 6 moths to start something and to validate it.
  • I term it “wandering in the wilderness”, people try a bit of everything to figure out what they like.
  • I’m more willing to say no to things.
  • Sometimes you have to hear the same story over and over until it clicks.
  • Being broad just isn’t good enough.
  • The more focused you can be, the better.
  • You need to force yourself to deliver.
  • Nobody will start day one with the end product.
  • You’re not ready until you now what the hell it is you’re doing and who you’re doing it for.
  • It’s difficult to make a game changer.Everything I’m building at the minute is getting more laser focused.
  • You live and you learn and you make sure you don’t make those mistakes again.
  • I know how I work better and how I don’t.
  • It all begins with awareness.
  • You have the information you need at any given point to see what is and isn’t working, the mistakes, the everything but we become blind by keeping ourselves busy.
  • Once you become aware of something, you can actually take action.
  • Awareness on its own is nothing, it’s about how you apply that awareness so you act.
  • It’s hard, continues to be hard and I don’t think it ever stops being hard.
  • Mistakes and adversity occur in all walks of life.
  • The accomplishment of turning something around is big.
  • Don’t rush into it, you’ve got plenty of life.
  • Figure what success is to you, there is no right or wrong but figure it out.
  • Whilst you’re figuring out the what and the who, figure out your why.

Key Timestamps


  • 1:14 – Right at the beginning
  • 1:53 – More time on writing
  • 2:25 – A non-fiction book that lead to a podcast
  • 4:44 – There are mistakes
  • 6:50 – Making mountains
  • 8:53 – Early realisations
  • 9:36 – Wondering in the wilderness
  • 10:18 – Niching down for the magic
  • 15:44 – People and planning
  • 18:27 – Not being quite there and alright about it
  • 21:11 – What I want to be
  • 23:38 – Reflection
  • 24:52 – Was it worth it?
  • 27:27 – The biggest thing
  • 32:42 – Guest links