Know what you want and stick to it with Ramona Rice

Ramona Rice was a very casual fan of football, basketball, and baseball growing up. Her father watched sports and her hometown of Hampton Roads is known for its high school football – but she didn’t fall in love with sports until she fell in love with a guy, James, who loved to watch sports – any sport.


When they became engaged Ramona decided to learn more about his favourite sport, football, and checked out Football For Dummies by Howie Long. She also started to listen to sports radio, watching ESPN and games. Most importantly Ramona asked James tons of questions and he was great. He explained all the points in the game and he seemed really excited that she was interested.After getting married and having two tiny humans Ramona decided to finish her college degree at her dream school, the University of Virginia. She graduated in 2012, with a degree and a passion for Hoos athletics. (She even wrote her senior thesis about college athletics!) Her husband joined in the madness, and together they spent a ton of time watching sports, and more importantly a ton of time together bonding, and strengthening their marriage.


In February 2016, James passed away suddenly at the age of 37 from a stroke. Ramona took a break from the podcast and sports as both were tied directly with her beloved husband. Now she’s coming off of the sidelines, and back in the game – bringing out fresh content and she has a bold new goal – discovering her love of sports on her own terms.


When not in sportsland, Ramona is a professional content marketer and her clients include Podcast Websites, DeStress Express Massage and Spa, and Rose & Womble Realty Company. She is also the cohost of the new hit podcast We Should Not Be Friends. She lives in Virginia with her tiny humans.




Ramona’s Key Points

  1. Make sure you have a plan.
  2. Plan for the worst
  3. Make sure the plan is flexible



Know what you want to do and stick to it.  Do the work that follows your core values.


Guest links


Top quotes

  • “I dropped out of college because I was not enjoying it.”
  • “I worked 50 hours a week or more and I loved it.”
  • “Within 3 months, I completely turned the store around.”
  • “I just hate this, I didn’t want to be there.”
  • “I quite without a plan.”
  • “I applied the things I learnt previously.”
  • “I was getting a college degree, looking after 2 children under 5 and running a day spa.”
  • “We sold a million dollars worth of massages, it was a lot of rubbin’.”
  • “I have this degree now, I need to utilise it.”
  • “It was time for me to find the grownup job.”
  • “I quickly realised that I do not like organisations who do not measure on profit.”
  • “If you’re at a point in your career or life where you absolutely hate something, get a way out.”
  • “They weren’t ready for the change.”
  • “Facebook grew from 500 followers to 8800 and for real estate that’s really good because real estate is really boring.”
  • “One of the perks to the job was that I got to go to a conference every year.”
  • “I started having out with these podcasts and I was like ‘what’s a podcast?’.”
  • “The idea was for me to explain sports to women.”
  • “I was so upset that they were still talking about the Super Bowl so I go on this huge rant.”
  • “Because I didn’t know any better, I thought ohh it’s not a big deal.”
  • “I get behind a microphone and it just felt natural.”
  • “Podcasting opened an entire world for me.”
  • “I absolutely don’t want to work my day job anymore.”
  • “I no longer cared because my life had imploded and it wasn’t fair for that company.”
  • “The downside is, it took a tragedy for me to finally think ‘I’m going to do this’.”
  • “People wait until their backs are against the wall.”
  • “Worst care scenario is, I can always get a job.”
  • “In a decade I went from being a full-time retail store manager to real estate agent to a receptionist at a day spa to being a full-time college student.”
  • “We have a problem that chain corporate spa’s are being popular but they’re not as good as the local place.”
  • “It went against what my values are.”
  • “I have to do what’s best for my kids and me.”




  • 0:31 – The start
  • 1:25 – Working in retail
  • 2:50 – I returned as a mum
  • 3:10 – My real estate licence
  • 3:39 – Back to school
  • 4:47 – Streamlining the day spa
  • 6:25 – Got my degree
  • 6:38 – I was bored with the day spa
  • 7:59 – When to get out
  • 9:03 – Getting my previous employer online
  • 10:33 – Flexibility
  • 13:20 – One of the perks
  • 14:10 – What’s a podcast?
  • 14:45 – One night
  • 15:40 – What’s out there is sports land
  • 16:10 – Blog talk radio
  • 16:49 – It’s no big deal
  • 17:49 – Frustrated by my day job
  • 19:00 – The crux of it all
  • 20:10 – Becoming a full-time content marketing specialist
  • 21:20 – The downside
  • 23:00 – Worse case scenario
  • 25:27 – Skill utilisation
  • 26:23 – Spapreneur
  • 28:36 – A community
  • 30:40 – Values
  • 31:25 – The biggest thing
  • 33:00 – Guest links